A team around a glowing hologram of a product funnel

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What to lead with, and how

Lead with the right product.

Which products to push, where, and the story behind each. Practical input on positioning before you launch.

01What you get

A range small enough to win.

Focused range

A launch range small enough to win.

Sharper positioning

One reason to buy, said the same way in every language.

Launch readiness

The changes to make before money goes into media.

02What's included

Scoped to your market and stage.

Most engagements begin with a short audit.

  • Portfolio review: hero SKUs, supporting SKUs, what to hold back
  • Positioning and messaging for each target audience
  • Product input: format, pack, claims, price point
  • Naming and localized copy review
  • Concept testing with creators and community feedback
  • Retail and marketplace listing narrative
Start a project

Tell us where you want to sell.

Share the product, the market and the timeline. We reply within two business days.